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Tactica's Space

Lunch with Tactica

On April 2nd, 2023, Ile-Ife, Osun State, was the place to be, as Tactica, celebrated its 10th year of existence with fine dining...

Relationship Marketing: The Business of Delayed Gratification

A inquiry into whether there is a science to proper marketing for SMEs, using relationship marketing and the idea of delayed gratification.

Semiosis? The Mysterious World of Logo Design

A deep dive into the dark and mysterious world of logos... Could there be a method to the madness of logo design?

Isn't It Just A Logo? A Letter to All & Sundry

I write to you from the stables of a concerned client, and the matter at hand bothers me very much...

We are Chefs... Sort of...

This is not an article, and despite the title, it has nothing to do with the kitchen... It just relies heavily on culinary jargon...