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The Seun
Fasogbon

Founder, Senior Brand Designer & Creative Director

I am Seun, a creative director, brand designer and founder of a full-service software development, brand, and design agency - Tactica. For more than a decade, I’ve helmed Tactica, where our “Brand, Design & Code Chefs” boast 13+ years of collective expertise in corporate and product brand development. My style is a mix of witty storytelling and strategic thinking, because great design is a story, and it is my job to tell that story.

In more than 2,000 projects (and counting!), I’ve worked across fashion, real estate, fintech, lifestyle, food, and sustainability sectors. My goal? To turn big ideas into beautiful realities. Whether it’s rebranding a startup or designing a responsive app, I make sure that form and function dance in harmony.

I wear many hats and it honestly is very exciting! Brand design, motion design, UI/UX design, editorial guru, and video production... my toolkit is incredibly stocked. 

Photoshop
& Illustrator

Where I perform visual wizardry and brand-building graphics.

After Effects & Premiere Pro

For bringing my motion graphics and videography stories to life.

​Figma

I've been crafting user interfaces with precision and a dash of flair for quite a few years.

CorelDraw

This was my origin story, so there's a lot of love here. Vector art and typography (a bit old-school, but a reflection of how long I've been here).

Featured Projects
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OnAirTV App 

(now Telairvision App)

A drive to deliver authentically African media to the world... in style.

Strategy, Branding, UI/UX Research & Design, App Development, Website & Marketing

Ultraviolet MFB office outdoor billboard

Ultraviolet

Microfinance Bank

Championing the vitalization of the entrepreneurship space through banking in Africa.

Strategy, Branding, UI/UX Design & Website

Media & Engagements
Seun Fasogbon at YSDc 2025.jpg

Speaker & Case Study Judge, 

Youth Sustainable Development Conference 2025, Nairobi, Kenya

I gave a speech titled "The Cost of Noise," which was an exposé on the detriments and real cost of Nigeria's poor energy production and the resulting carbon emissions, from the perspective of a small business owner.

Aug 12th, 2025

Seun speaks at Thinking Reimagined Talk Concert

Speaker,

Thinking Reimagined Talk Concert 2025, Lagos, Nigeria

I spoke at the September 2025 Thinking Reimagined Talk Concert on Branding and Storytelling, sharing insights from my work as Creative Director of Tactica Zone and screening my short film, The Cost of Noise.

Sept 13th, 2025

Seun at YSDC 2024.jpg

Speaker,

Youth Sustainable Development Conference 2024, Rabat, Morocco

I spoke to an audience of globally diverse stakeholders on 'Storytelling and The Sustainability Narrative,' where I discussed the importance of optics in selling the SDGs. 

July 3rd, 2024

Tactica Goes Home.jpg

Narrator

Tactica Goes Home:

A Documentary

This documentary chronicles Tactica's journey over the course of 11 years, and our journey home. I led videography, directed and produced this documentary.

May 24th, 2024

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Author,

Experiences of a Young Printer in Lagos

This was a reflective, real, and interesting exposé of my experiences as a Printer in the murky, brutal, and never-boring streets of Lagos, Nigeria. 

February 8th, 2025

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Author,

Semiosis? The Mysterious World of Logo Design

I did a deep dive into the dark and mysterious world of logos, questioning whether there could be a method to the madness of logo design?

April 23rd, 2020

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Author,

Relationship Marketing: The Business of Delayed Gratification

An inquiry into whether there is a science to proper marketing for SMEs, using relationship marketing and the idea of delayed gratification.

Nov 6th, 2020

Filmography
Motion Design & Videography
Explore Other Projects
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Strategy, Branding, UI/UX Design, Website, Merchandise Design & Print Production

New-Cosmetic-Bottle-Scene-1_edited.jpg

Strategy, Branding, Product Package Design, Merchandise Design & Print Production

What Clients Say

Tactica Review - Abdulateef Hussein CEO

Abdulateef Hussein, BAS Capital

Impressive work from you on the Ally Microfinance Bank job, you really did put a smile on my face, as well as all of us, including our board of directors.

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